Superior Livestock Sale Report, Product of USA Label Breakdown, & 701x Questions

It’s the Ranch It Up Radio Show! Join Jeff “Tigger” Erhardt, Rebecca Wanner AKA BEC and their crew to hear a market report from Superior Livestock’s Video Royale Sale. They provide updates on USDA’s Product of USA labeling program, answer questions about 701x tags and lots more on this all-new episode of the Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Superior Livestock Video Royale Sale Report The Video Royale sale from Superior Livestock once again found strong demand and buyer confidence.  143,000 head of cattle were marketed at Winnemucca, Nevada, the last weekend of July.  For a complete market report, check out Ranch Channel or click HERE.   MCOOL, Product of USA Update The USDA updated the "Product of USA" label to require that meat, poultry, and egg products come from animals born, raised, slaughtered, and processed entirely in the U.S. While this voluntary standard has gained widespread adoption, lawmakers and ranchers continue pushing Congress for legislation like the American Beef Labeling Act to reinstate broader Mandatory Country of Origin Labeling (mCOOL).  Here are the details on the updated label and the ongoing MCOOL debate: The New Standard: The USDA finalized and implemented the updated "Product of USA" label. It closes previous loopholes by ensuring that animals are 100% American from pasture to plate. Voluntary vs. Mandatory: The updated label is completely voluntary for companies to use, but those who choose to use it must maintain strict records to support their claims. The mCOOL Push: MCOOL would make labeling country-of-origin mandatory for all beef sold in grocery stores rather than just letting companies choose. Supporters argue it is necessary for consumer transparency, while major industry groups like the Meat Institute argue that mandatory rules cost the supply chain more than $1 billion annually.   Feeder Cattle Sale Dates & Deadlines August 10 - 11: Western Video Market Little America Sale August 17 - 21: Superior Livestock Auction Big Horn Classic Sale August 24: Superior Livestock Auction Labor Day Catalog Deadline August 28: Superior Livestock Auction Labor Day Video Deadline September 2 - 3: Superior Livestock Auction Labor Day Sale September 7: Western Video Market Haythorn Ranch Consignment Deadline September 14: Northern Livestock Video Fall Premier Sale September 15: Western Video Market Haythorn Ranch Sale Featured Experts in the Cattle Industry Trent Stewart – Superior Livestock Auction https://superiorlivestock.com/ Follow on Facebook: @SuperiorLivestockAuction Chip Kemp – 701x https://www.701x.com/ Follow on Facebook: @701x.inc Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: [email protected] Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: American Gelbvieh Association: https://gelbvieh.org/ EquineMarket.Com: https://www.equinemarket.com/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/ LivestockMarket.Com: https://www.livestockmarket.com/ RanchChannel.Com: https://ranchchannel.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Sire Buyer: https://www.sirebuyer.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/