Supermarket Beauty Secrets & How Sundae Body Founder Lizzie Waley Feels About Dupes

Ever heard of ‘whipped cream’ body washes? Sundae Body founder Lizzie Waley sells one every five seconds… The Aussie beauty brand founder joins Kelly McCarren on this week’s episode of The Formula to break down how she went from pitching her brand over Zoom in lockdown (without the final product, mind you) to being stocked in supermarkets and pharmacies around the world… in just four years. Plus, Lizzie shares her honest feelings about dupe culture and the many copycat versions of her viral shower foam, and the low effort, high impact makeup products that had Kelly complimenting her glowy glam. EVERYTHING MENTIONED: Sundae Body Whipped Shower Foams, $19.99. Tahlia Jayde Pocket Lash Press & Go Lashes, $38. Perricone MD High Potency Classics Face Finishing & Firming Tinted Moisturiser, $136. L'Oréal Paris Infallible 3-Second Setting Mist, $29.99.   FOR MORE WHERE THIS CAME FROM:  Hosts: Kelly McCarren Guest: Lizzie Waley Producer: Sophie Campbell & Ella Maitland Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.