Supermercati e prezzi della spesa, la “Sfida all’Ok Corral” della grande distribuzione

from Il marketing oggi · host ItaliaOggi

Chi decide i prezzi dei supermercati? La grande distribuzione o i produttori industriali? Quanto ha pesato l’inflazione l’anno scorso? Il Marketing Oggi solleva il sipario su come si formano i listini e su tutto quello che non può vedere dietro le quinte il consumatore, carrello alla mano lungo gli scaffali dei supermercati. In attesa di capire come gli italiani spenderanno i budget familiari nel 2024, ma con qualche sorpresa già in vista, ecco quali sono le previsioni del nuovo Rapporto Coop e cosa potrebbero fare per le famiglie grande distribuzione e industria. Parola del presidente di Ancc-Coop Marco Pedroni. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Jan 15, 2024

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Supermercati e prezzi della spesa, la “Sfida all’Ok Corral” della grande distribuzione

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