Supplement brands partner to reduce botanical adulteration -- podcast

Supplement brands that follow procedures to ensure adulterated materials aren’t circulated to other companies will help clean up the industry, create better products and safeguard consumer loyalty. However, shifting operations to reject and destroy ingredients without paying vendors can be scary and risky, especially without these details outlined in supplier agreements. In this podcast, Jim Emme, CEO, NOW Foods Health Group, discusses how brands can help reduce adulteration with help from the Botanical Adulteration Prevention Program (BAPP).