Power of the Pink Elephant: Strategies of Selling Historic Belgium Ales in Texas with Lance Cannon of Delirium Brewery

We hosted Lance Cannon of Better Beverage Leaders representing the iconic global beer brand, Delirium. A beer maker with the distinct honor of being voted "World's Best Beer" and we're here to say, "Congratulation's, you did it, World's Best Beer!" It was great to host one of the industry's staple brands, one that got so many of us into Craft Beer in the first place. It was a fantastic night and a treat to get Lance's insights representing such an amazing globally-recognized brand, including the psychological hurdle of marketing a traditional, high-ABV Belgium Golden Strong Ale to a consumer base currently obsessed with fruit slushies and hazy IPAs.Hope you enjoy the stories as much as we did here in the taproom, if you can catch the series live in the taproom that's truly how this series is intended to be enjoyed. Cheers!Recorded live June 12, 2025, at Southside Cellar.125 S Main St, Fort Worth, Texas 76104www.southsidebeercellar.comwww.instagram.com/southsidecellarLiquid beats are "Brewed Up" by J/O/E - check it out: www.instagram.com/brewedupjoe+++++++++++++++++++++++Recorded live and in-person, in front of a real human audience.