EPISODE · Nov 13, 2025 · 1H 2M
Winning the Tap Handle: The Daily Grind of a Craft Beer Rep with Sierra Nevada's North Texas Crew
from Supplier Spotlight at Southside Cellar
This episode featured Nick Bunce & Michael McCoy of the big industry OG from Chico, California, Sierra Nevada Brewing Company in house to discuss the brand, the brews, and the future of the brewery. This was truly a great episode as these guys are real pros, discussing their grassroots tactics and diving into the psychology and marketing challenge of selling icon brews to a new generation of 20-something buyers who seem to only care about the newest local hazy-IPA. Nick brought his longevity at Sierra to the mic with industry insights that are unglamorous, often hilarious realities! We had an awesome time hosting a craft beer industry pioneer for a night in the tap room.Thanks for giving this episode a listen and we hope to see you in the taproom for the live taping of the next episode. Cheers!Recorded live July 17, 2025, at Southside Cellar.125 S Main St, Fort Worth, Texas 76104www.southsidebeercellar.comwww.instagram.com/southsidecellarLiquid beats are "Brewed Up" by J/O/E - check it out: www.instagram.com/brewedupjoe+++++++++++++++++++++++Recorded live and in-person, in front of a real human audience.
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This episode featured Nick Bunce & Michael McCoy of the big industry OG from Chico, California, Sierra Nevada Brewing Company in house to discuss the brand, the brews, and the future of the brewery. This was truly a great episode as these guys are real pros, discussing their grassroots tactics and diving into the psychology and marketing challenge of selling icon brews to a new generation of 20-something buyers who seem to only care about the newest local hazy-IPA. Nick brought his longev...
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Winning the Tap Handle: The Daily Grind of a Craft Beer Rep with Sierra Nevada's North Texas Crew
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