SupplySide West trends: North American vs European landscape -podcast

While supply chain players do a good job of keeping up with trends happening globally, the success of micro-markets and individual ingredients lies in the hands of regional consumers and that all-important regulatory red tape. Vitafoods Insights’ associate editor, Charlie Bastiaanse, joins Sandy Almendarez, content director, to compare trends across North America, Europe and Asia. This podcast will cover: • Retail-ready CBD in all its glory gaining traction in the U.S. market compared to Europe, which continues to face regulatory challenges. Despite consumer awareness and demand, CBD remains classified as a Novel Food with food authorities delaying reclassification until research advances. • Sweeteners and flavour technology in the spotlight, especially for CBD and omega-3 ingredients. • Digestive health is particularly prominent in Europe and across the APAC region, especially in beverage finished products. • Why claims and certifications matter, and how to adjust messaging to the confused consumer. Charlie Bastiaanse can be reached at [email protected]