Supporting a Relational Business Model with Eva Karlsson, Houdini Sportswear

Our guest on the latest episode of the Ecosystem Member podcast is Eva Karlsson, CEO of Houdini. If you aren't familiar with Houdini, it is a Swedish sportswear company that is one of the most forward thinking and environmentally responsible companies on the planet. And a lot of that is down to Eva's progressive leadership. In this episode we talk about Eva's connection to nature, how Scandinavian culture influences Houdini, and the design principles it uses to build its products. We also talk about how Houdini is focused on creating a relational, rather than transactional, business with its customers.Huge thanks to Eva for being on the podcast and make sure to check out the company's latest initiative, Houdini Circle.LinksHoudini - https://houdinisportswear.com/en-euHoudini Circle - https://houdinisportswear.com/en-eu/journal/houdini-circle-rent-reuse-repair-buy-try-or-subscribeEva's panel from Climate Week - https://youtu.be/c_5kNXWyYMA?si=LkD_RXFNigV7i3iCRobert Strand's "Sustainable Vikings" course - https://www.coursera.org/learn/sustainability-csr-scandinavia This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecosystemmember.com