Supporting British Columbians in their journey to quit smoking through QuitNow

Airwaves & Airways is back with the 1st episode for 2025! For National Non-Smoking Week, we're talking about QuitNow! To support British Columbians in going smoke and vape free, the government of British Columbia has funded QuitNow, a free program to quit or reduce nicotine, which is delivered by BC Lung Foundation. Sheila Matano, Director of Health Promotion and Tobacco Interventions for QuitNow, discusses common obstacles, strategies, and support addressed through the program to demonstrate how QuitNow is designed to support everyone in their quit journey! To learn more about QuitNow and how to get started on your quit journey, visit quitnow.ca. You can also call the help line by dialing 1-877-455-2233.