Suprise Delight + Wholesale Wins

In episode 41, we're back after a short break to celebrate a massive five-figure wholesale win—our largest order yet—while keeping it real about the messy operational hurdles behind the scenes. We unpack an automated outbound strategy using Claude, plus a deep dive into building superfans through unscalable "surprise and delight" moments, from sending personal voice notes to hand-drawing mountains on mailers. We round things out with a candid update on navigating Google Ads and exploring YouTube as we look for incremental growth outside of Meta.📢 Enjoyed the episode?Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.💬 Join the Conversation:• Jack on X: @jackinprogress• David on X: @austriker27📩 Got feedback or topic ideas?Leave a comment or email us at [email protected]🌎 Join the Underdog Ecom Community:Apply here → underdogecom.com🎧 More from Underdog Ecom:Website: https://underdogecom.comPodcast: https://podcast.underdogecom.com