Surfside Drinks

Brent Koen from Surfside Drinks is our guest on Brew Ha Ha with Herlinda Heras and Daedalus Howell sitting in for Steve Jaxon. Brent has brought a lot of Surfside drinks today. The brand started on the east coast. He brought the Green Tea pack, the Ice Tea pack and the Lemonade pack. All are lower alcohol beverages. The company started as a vodka distiller but their mission changed as they read the market. The founders geared up with makeshift equipment in the parents’ basement. It was about the time that Breaking Bad was on TV. When their father saw the brew lab, he thought it was a meth lab or he acted as if it were that, and he kicked them out. So they got investors and got serious. Stateside Urban Craft Vodka started doing well, before Covid. When they noticed that people were pouring their vodka into different concoctions and cocktails, they thought of doing the same thing. That’s when they started making the light beverages. Surfside grew from 1.3 million cases in 2023 to to almost 5 million cases last year and projected growth to 12-15 million cases this year. Partners with the SF Giants Surfside Drinks are partners with the San Francisco Giants and they have branded locations inside the stadium. The beverages have only 2 grams of sugar, 100 calories and only 4.5% alcohol. Visit our sponsor Pizzaleah in Windsor for the finest pizza menu and the most authentic flavors around! 🍕🍻 Herlinda has seen the huge growth in the non-alcoholic category. Until now, judges at beer competitions did not want to judge that category, but not anymore. Russian River Brewing Co. is open in Santa Rosa on 4th St. and at their big Windsor location. Visit their website for up-to-date hours, menus, beers and more. There are 12 different flavors, four lemonades, four green teas and four iced teas. They have three variety packs, different combinations and also large cans. They are now in all 50 states and are seeking to gain a foothold in markets like wine country. Even if these drinks are not super cold, they still go down smoothly. They only use 2 grams of sucralose for sweetening. There is also no carbonization in any of these drinks.