Surgery Days, Savings, and Orthotic Growth

In this episode of Podiatry Practice Mastery, I share insights from a surgical day, why we’re switching to ModMed to cut costs, and how a simple “strategy circle” helps boost orthotic sales while keeping workflows efficient and profitable. Discover practical ways to reduce overhead, scale high-value treatments, and move closer to your million-dollar goal.What You’ll Learn in This EpisodeHow to evaluate surgery’s real ROI in your practiceA practical “strategy circle” method to 2x orthoticsEMR switching math: where the real savings hideWays to reduce low-value visits and protect chair timePrepay/discount tactics for shockwave packagesUsing ultrasound and focused vs. radial shockwave wiselyWhy You Should ListenLearn how to streamline workflows, cut unnecessary costs, grow orthotic revenue, and improve surgical efficiency while staying focused on high-value patient care.Key Topics Covered[00:30] Surgery’s impact on reaching the $1M mark[01:10] ModMed vs. Athena: switching to save costs[02:15] Vendor consolidation: chatbot, check-in, booking[03:05] Using spreadsheets to guide big financial decisions[04:00] The “strategy circle” for growing orthotic volume[05:20] Wording scripts and demos to increase acceptance[06:10] Optimizing orthotic prescriptions with lab support[07:05] Prioritizing orthotics in first-visit teaching[08:00] Prepay + 10% discount for shockwave packages[08:40] Choosing between focused and radial shockwave[09:20] Managing surgery day delays and turnover[10:00] Case reviews: arthroplasty, hardware removal, bunion[10:45] Adding patient “night-after” calls for better experience👉 Tune in to learn how to reduce overhead, grow orthotic revenue, and optimize surgery days to keep your practice efficient and profitable.