Surprise: Apple Search Ads drives organic App Store optimization

Apple Search Ads is now in second place among top ad networks apps choose for user acquisition campaigns, at least for Singular clients. And according to Splitmetrics CMO Olga Noha, ASA campaigns help drive organic App Store optimization by as much as 4X. In this Growth Masterminds, John Koetsier chats with Noha about: - how important ASA is - how important ASO is - how ASA and ASO are related - how Apple's newest ad units are performing - what percentage of apps are running Custom Product Pages - where in an app's lifecycle marketers should think about ASA