Surprise, surprise, Google’s digital monopoly was the plan all along

Enrique Dans' article discusses the recent legal ruling against Google for its monopolistic practices in the online advertising technology market. The author argues that this outcome is not surprising, as Google's strategy of acquiring key companies like DoubleClick since 2007 was a clear move towards dominating the ad ecosystem. Dans highlights how Google used acquisitions and restrictive practices to achieve a 90% market share, harming competition and increasing costs. While the ruling itself is significant, the article notes the court's refusal to revisit past acquisitions, raising concerns about the precedent this sets for other tech giants like Meta. The piece concludes by emphasizing the long-term negative consequences of lax antitrust enforcement and the necessity of correcting this course to foster innovation and a more diverse digital environment. The subsequent comments section reflects varied opinions on the ruling, the nature of capitalism, and the role of regulatory bodies.This article is also available in English on my Medium page, «Surprise, surprise, Google’s digital monopoly was the plan all along«