Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions

from Content Marketing, Engineered Podcast | TREW Marketing · host TREW Marketing & Wendy Covey

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, including search behavior, the use of AI tools, content preferences, and most valued marketing channels.

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This episode is 41 minutes long.

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This episode was published on December 7, 2023.

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