Survival of the Fittest in the world of Advertising with Sebastian Puhze and Satyen Adhikari

from Human Pod · host Rahmat Hidayat

Advertising is constantly evolving but until when? Creativity is not the main focus anymore, everything has gradually shifted towards big-data and hyper-personalization and perhaps this is not the end, because new competitors that didn’t exist during the time Lee Clow and Craig Tanimoto made that legendary slogan are appearing, even creativity is gradually being replaced by AI.

Episode metadata supplied by the publisher feed · Published May 25, 2020

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Survival of the Fittest in the world of Advertising with Sebastian Puhze and Satyen Adhikari

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