Survival to Strategy: Building a Business That Lasts | Stephanie Gross

Eighteen years in business. A brand built at a kitchen table. And a lesson most entrepreneurs learn too late: success is not just about growth, it is about alignment.In this episode of The Karas Wright Show, Karas Wright sits down with Stephanie Gross, CEO and Founder of Bumby Wool, to explore what it really takes to build a sustainable business and a fulfilling life over the long haul.This episode is for founders, creatives, and business owners at any stage who are navigating change, rethinking what success looks like, or trying to build something that supports their life instead of consuming it.What you will learn:- What changes when your business must run without you- How to recognize burnout before it takes over- Why strategy matters more than hustle for long-term success- How to plan for uncertainty without losing your vision- What it means to redefine success on your own termsAbout Stephanie Gross:Stephanie Gross is the CEO and Founder of Bumby Wool, an Alberta-based brand rooted in sustainability, intention, and purpose. Over 18 years she has grown her business from a kitchen table operation into a thriving company, navigating pivots, building systems, and redefining what success means along the way.Instagram: @bumbywoolReady to get clear on where your business is headed? Take the free Business Reality Check:wrightstep.ca/business-reality-checkConnect with Karas:Website: wrightstepcoaching.com | wrightstep.caYouTube: youtube.com/@TheKarasWrightShowLinkedIn: linkedin.com/in/karaswrightInstagram: @wrightstepcoaching