Surviving & Thriving in the Restaurant Game with Will Sams

In this episode of Bottled Up, Andrew Allen interviews Will Sams, owner and head chef at Pearl restaurant in Fairhope, Alabama. Will Sams shares his journey from working his first deli job in Starkville after Hurricane Katrina, through culinary school at the Culinary Institute of America in New York, to cooking in New Orleans and Orange Beach. He explains how he developed Pearl's seafood-focused menu, sources fresh ingredients from local and regional suppliers, and maintains a family atmosphere at his small but popular restaurant. He also talks about the challenges of building a business, keeping quality high, and retaining employees. The episode wraps up with recommendations for first-time Pearl diners and where to find the restaurant online. 3 Key Listener Takeaways 1. Diverse Culinary Journey and Education   Will Sams shared his path from his beginnings at Bulldog Deli in Starkville after Hurricane Katrina, through finishing his business degree at Southern Miss while working nights in restaurants, to attending and graduating from the Culinary Institute of America in New York. His hands-on experience, including working both front and back of house during school, built the foundation for his later success. 2. The Importance of Adaptability and Understanding Local Markets   Throughout his career, Will Sams highlighted the significance of adapting to customer needs and local demographics. While building menus for restaurants like Playa, he learned to balance creative themes with customer expectations, such as including well-loved staples like burgers even in themed spaces, and always considering what will actually sell. 3. Community and Relationships Drive Business Success   Will Sams emphasized the role of strong relationships, both with local ingredient purveyors and with staff, in the ongoing success of his restaurant, Pearl. He described leveraging existing relationships with suppliers for quality ingredients and running a hands-on, supportive, and family-like work environment to retain employees and provide great customer experiences.