Surviving Recessions with Character and Vision

Pehr Gyllenhammar, former longtime Volvo CEO, discusses his book "Character is Destiny".  Gyllenhammar's 24-year tenure was historic and groundbreaking. When he became Volvo's CEO in 1971, he completely redesigned the company's plants and assembly methods to prioritize the health and well-being of the workers. In 1972 he made a public commitment to make Volvo more environmentally friendly. And to protest the regime of apartheid, he closed Volvo's plant in South Africa in 1976. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?