Surviving tariffs and market volatility

In this episode, Jeet Mukherjee and Tracy Dent unpack how businesses can navigate today’s chaotic economy — from inflation and tariffs to supply chain risks and uncertainty. We explore how to manage volatility across your product portfolio and what leaders must do in the short term and over the next few years. We discuss: How to build flexible pricing strategies in unpredictable environments The impact of tariffs and how to prepare Systemic fixes vs. urgent tactical moves Levers for creating value during recessions and deflation CHAPTERS 00:00 Introductions 01:01 Tariff strategy vs. tactics in volatile markets 08:45 How to navigate price changes during tariff volatility 14:01 Cost plus and value based pricing during tariffs 18:55 Outdated assumptions about pricing during volatility 24:10 Getting the sales force ready 28:14 Navigating consumer confidence in B2B 35:10 Big picture strategies for US manufacturing 38:15 What to do if we reach stagflation 40:39 Advice for C-Level