Surviving the Crash: How to Thrive in the Cannabis Market's Boom-Bust Cycle with John Manlove

Brian Weber talks with John Manlove, CEO of Apex Trading, about the key trends and challenges facing the cannabis industry, especially in emerging markets. They discuss the common mistakes businesses make, like overproduction, and how understanding market dynamics can help brands succeed. John explains why staying focused on costs, using data to make decisions, and partnering with others are crucial for long-term success. They also explore how changes in consumer demand and new trends, like solventless extracts, are shaping the future of cannabis.Chapters00:00:00 – How Passion Drives Success in Cannabis00:00:27 – Welcome to a Masterclass on Flourishing in Cannabis00:00:57 – John Manlove: From High School to Apex Trading00:02:26 – Navigating State-by-State Cannabis Market Complexities00:04:37 – Why Emerging Markets Offer Big Opportunities and Risks00:06:05 – The Key Trends Shaping New Cannabis Markets00:07:39 – What Established Markets Can Teach Us About Surviving00:14:06 – Overproduction: The Silent Killer of Cannabis Businesses00:18:31 – Building Strong Retail Brand Loyalty for Cannabis Success00:19:30 – Mastering Cannabis Market Dynamics and Price Fluctuations00:20:11 – Staying Focused: Avoiding the Overproduction Trap00:22:08 – Smart Partnerships and Outsourcing to Scale Your Cannabis Business00:26:52 – The Future of Cannabis Products and Market Trends00:30:55 – Resources for Flourishing in the Cannabis Industry and Final ThoughtsLinks and ResourcesJohn on LinkedInApex TradingBushel44 WasteXpressFlourish SoftwareBrian Weber on LinkedInThanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!