Surviving the E-Commerce Rollercoaster - Tales from the Costume Business

In this episode, we have a lively discussion with Nathan Huppatz, an experienced professional in the digital marketing and e-commerce space. Join us as we delve into Nathan's journey, from his early fascination with the Internet in the 90s to his ventures in e-commerce, including creating a successful costume business. Stay tuned to hear about the challenges and successes, and how the impact of COVID-19 transformed the landscape. Timestamp Overview00:00 - Fascination with the internet from a young age.05:45 - Started small importing cars, now in startup.07:14 - Worked with computers, especially with Google search.11:18 - Learning from ecommerce experience to build software.15:39 - Harry Potter boosted unexpected Book Week sales.18:20 - Technical issues led to episode's premature end.