Surviving the Shark Tank: How Lou Rice and Ben Stainlay Won Over Sharks and Kindle Lovers Alike with Strapsicle | #462

In this episode of Add To Cart, we chat with Lou Rice and Ben Stainlay, the creative minds behind Strapsicle, the Kindle accessory that’s won over Shark Tank investors and taken BookTok by storm. With backgrounds in creative direction and project management for top brands like CommBank and Woolies, Lou and Ben have transformed Strapsicle into a seven-figure business in just two years. They share how they built a loyal community of readers, how their Amazon-first strategy helped them reach international audiences without heavy costs, and what went into their detailed pitch prep for Shark Tank.This episode was brought to you by...Deliver In PersonShopify PlusAbout your guests:Lou Rice and Ben Stainlay are the force behind Strapsicle, a game-changing Kindle accessory that’s made reading more comfortable for over 100,000 happy customers worldwide.  In just two years, they’ve grown Strapsicle into a thriving seven-figure business, with the product going viral and racking up over 30 million views. All of this while they juggled demanding corporate jobs and family life with 3 year old Archie. Strapsicle has quickly become a favourite among readers and Kindle lovers for its simple yet effective design, which prevents hand cramps and device drops, making it a top-seller on Amazon. With a loyal community on BookTok and recent success on Shark Tank, Lou and Ben are just getting started on their mission to make reading comfortable for all.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community