Surviving the Squeeze…How Top Fleets Keep Rolling in Tough Times @EighteenWheelsandaMicrophone Ep.024

Trucking industry in North America, exploring both positive developments and challenges. It highlights two trucking fleets, C.A.T. Inc. and Kriska Holdings, who have received awards for their driver retention and safety initiatives. The text then transitions to address the challenges faced by the industry, particularly a glut of capacity and low freight rates, leading to increased operating costs and a difficult market for carriers. Finally, the text discusses the importance of technology and social media in attracting new talent to the industry and changing perceptions of trucking as a career.