Susan Coghill on telling the story of brand Australia

Susan Coghill, Chief Marketing Officer at Tourism Australia sits down with Mark Jones to discuss scenario planning, what it takes to pivot without panic, and how marketers can amplify their impact through strategic collaboration and storytelling. Resources Tourism Australia Holiday Here this Year You might also like… Lisa Hresc on the power of partnerships (The Benevolent Society) Mark Jones on making marketing meaningful in 2021 SenateSHJ on the valuable lessons 2020 has taught marketers