Susan Merlo On Generating Leads With Information Products [Episode 73]

In this digital world, giving off information is so important, even if it's free. If you make a free info product online and someone downloads it because it answers one of their problems. You are basically getting a new lead right there. Information products can generate leads for you, especially in this digital age. Join Doug C. Brown as he talks to Digital Sales and Marketing Consultant, Susan Merlo about the power of info products. Susan is also the founder of The Digital Distributor and is the author of The Digital Distributor: Six Steps to Accelerate Sales.In this episode, you will learn:What are information products?How you can build trust with your customer.Why it's okay to give things for free.How to create an information product.Start using information products to generate new leads today!