EPISODE · Nov 11, 2025 · 29 MIN
Susan Robertson - The Neuroscience of Creative Thinking
from Creative Flow: Thinkers and Change Agents · host Kim Marie McKernan
The 53rd episode of The Creative Flow: Thinkers and Change Agents Podcast features Susan Robertson, a possibility architect who empowers teams and organizations to navigate change by embracing creative thinking. As an instructor at Harvard, Susan combines the neuroscience of creativity with over 20 years of experience coaching Fortune 500 companies. She brings a scientific foundation and a dose of fun to help make behavior change stick.Discover key takeaways about the neuroscience behind our thinking habits. Susan explains the "negativity bias" and why our brains instinctively resist uncertainty and new ideas. You'll gain insights into the power of shifting from a "Yes, but" to a "Yes, and" mindset, fostering true creative collaboration and innovative solutions in both your professional and personal life. Don't miss the 3-minute Lab: Decoy video she recommends at https://youtu.be/F-TyPfYMDK8?si=HhdjVRYzzsO31Tpc.Listeners will learn practical, science-backed methods for unlocking creativity and making a significant mindset shift. This episode offers practical guidance on overcoming mental blocks, cultivating a culture of possibility, and applying neuroscience principles to drive innovation. Tune in to learn how to build new habits that will change the way you see the world.
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Susan Robertson - The Neuroscience of Creative Thinking
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