Susan talks to Amanda Watlington, Nacho Hernandez, Gaston Taratuta, and Brad Bender.

Amanda Watlington, Ph.D., APR, Owner, Searching for Profit, is an expert in search marketing. Her 2005 book Business Blogs: A Practical Guide,co authored with Bill Ives, offers a strategic roadmap for business bloggers. Ignacio "Nacho" Hernandez Jr., Founder & CEO of iHispanic Marketing Group, is an entrepreneur, consultant, & public speaker who has co founded online businesses & helped companies develop & execute Internet strategies, as well as the Founder and CEO of iHispanic Marketing Group. Gaston Taratuta, President of Internet Media Services (IMS), represents Brazils largest newspaper, Folha, as well as UOL, one of Latin Americas largest Internet service providers. IMS is a range of cross media solutions, including portal, print, news, & SEM. Brad Bender is the Head of Optimization for DoubleClick Inc. He leads the DoubleClick effort to develop new cutting edge performance optimization technologies for digital media.