Susan talks to Tom Schreiter-BIG AL on How to Make People Listen: The Conversation Secrets.

In this episode of Susan Sheehan’s Success Series, I’m joined by legendary network marketing trainer Tom “Big Al” Schreiter to unpack the real reason people don’t listen—and how to turn everyday conversations into powerful, pressure-free influence.We talk about why human nature hasn’t changed, why “selling” often backfires, and how to create quick rapport, reduce rejection, and help people feel safe while still moving toward a decision.What You’ll LearnWhy people decide instantly (and often with no information)The #1 shift that removes fear: from “selling” to helpingHow to build rapport in 30 seconds using shared truthsWhy starting with the outcome changes everythingThe simplest way to guide attention: ask a questionHow emotion drives action—and the power of asking “How do you feel?”A closing style that feels natural: give options and step backHow to “create influence” by becoming an expert fast (yes—even with a simple Google search)Mentioned ResourceBig Al’s books & audios: bigalbooks.comGot a problem? Ask us a question and if you like the answer we book a time for a session.  Send your question here: [email protected]