Susan Weinschenk, Ph.D. — How To Get People To Do Stuff

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People. This episode of Non Breaking Space Show is sponsored by: CSS Dev Conf — Conference dedicated to CSS and its super friend technologies like JavaScript, Sass, NPM, and more. A limited supply of Early Bird Tickets now on sale. Register now! UX Design Newsletter — A weekly free newsletter containing a collection of tutorials, articles, and videos about front-end design and development, plus tips on how to bring better engagement to the multi-device world curated by Christopher Schmitt. Sign up now! Jump to a conversation on… 2:25 What’s a normal day for you? 3:45 Being a science advisor on a TV show. 6:40 YouTube stars vs. TV stars 8:55 How do self stories help people keep resolutions? 11:24 If you’re talking about making a big change in your life, habit will only get you so far. 12:30 What is an example of a self story? 15:20 They were editing their stories based on what other people had said they did. 16:40 Sometimes I’ll write out what I think my story is right now. 17:30 There’s always more than one way to look at a situation. 18:50 The way you describe your life has a huge effect on you. 20:50 Is the best way to do it to write it down? 24:01 Don’t lie in your story. Your story has to be grounded in reality. 30:00 Do you have personas on the project? 31:50 What’s a “deep interview?” 36:10 I had someone crying in an interview about hooking up a television. 39:00 What you need is the story from people. 41:30 Customer support and trust is a big deal on the internet 43:00 You’re not an expert because you don’t make this kind of purchase every day. 47:00 Chris’ Instantpot story 51:00 Susan’s tent story. 59:00 Would you spend $18,000 without details about your insurance? 1:01:45 How can people find you on the web? Links: Christopher Schmitt Christopher Schmitt @teleject Susan Weinschenk on Twitter The Team W Podcast - Human Tech Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains. YouTube Red Mind Field on YouTube Susan’s Books Non Breaking Space Show on TuneIn Non Breaking Space Show on Google Play Non Breaking Space Show on iTunes Non Breaking Space Show on Facebook 📺 Non Breaking Space Show on YouTube Non Breaking Space Show Newsletter