Susanna Song, CMO of Aeris: From Newsroom Storytelling to Marketing Leadership

Susanna Song, CMO of Aeris, joins CMO Journeys to discuss how her background in journalism, communications, podcasting, and executive storytelling shaped her path into marketing leadership. Her perspective is especially valuable for marketers and agency leaders working in complex categories where education, trust, and clear messaging are essential.What the Conversation Covers• Susanna’s early leadership experiences and how her ambition to become a journalist eventually evolved into a marketing career.• What the newsroom taught her about deadlines, audience understanding, and knowing why a story matters before telling it.• How she applies those storytelling instincts to Aeris’ vertical go-to-market strategy across connected IoT use cases.• Why podcasting and thought leadership can help simplify technical categories and build brand equity without directly selling.• How Aeris is educating the market around cellular IoT security, channel enablement, and value-added solutions in a highly specialized category.Guest BioSusanna Song is Chief Marketing Officer at Aeris, a company helping power large-scale connected IoT programs across industries including automotive, utilities, energy, logistics, healthcare, and manufacturing. She brings a background in journalism, corporate communications, podcasting, executive moderation, and go-to-market leadership. At Aeris, she focuses on market education, vertical messaging, partner enablement, and building thought leadership around cellular IoT.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.