Susi O'Neill discusses cyber security & creative effectiveness

Susi O’Neill is Head of Brand Content at Kaspersky. She leads global editorial and creative delivery for B2B brand projects for Kaspersky, the world's largest privately-owned cybersecurity firm. Susi leads multi-disciplinary teams to transform data insight into high performing brand strategy and digital experiences. Her team crafts video, multimedia and thought leadership brand awareness content that turns heads and wins awards. We discussHow Kaspersky makes content relevant for all customer basesWhat Kaspersky's brand strategy 'Bring on the future' meansHow to make the topic of cyber security engaging & fun to build brandThe role of fame & how B2B brands should think about achieving itWhat makes a successful agency and campaign