Susi O'Neill discusses cyber security & creative effectiveness

Episode 5 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Susi O'Neill discusses cyber security & creative effectiveness" was published on August 24, 2021 and runs 33 minutes.

August 24, 2021 ·33m · B2B Marketing Needs Don Draper

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Episode Description

Susi O’Neill is Head of Brand Content at Kaspersky. She leads global editorial and creative delivery for B2B brand projects for Kaspersky, the world's largest privately-owned cybersecurity firm.

Susi leads multi-disciplinary teams to transform data insight into high performing brand strategy and digital experiences. Her team crafts video, multimedia and thought leadership brand awareness content that turns heads and wins awards.

We discuss

How Kaspersky makes content relevant for all customer bases
What Kaspersky's brand strategy 'Bring on the future' means
How to make the topic of cyber security engaging & fun to build brand
The role of fame & how B2B brands should think about achieving it
What makes a successful agency and campaign

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