Susie Dent's Ten Commandments For Making Words Work

Susie Dent is an etymologist, lexicographer and lover of words. “As somebody who’s dedicated her life to helping people and [herself] understand the mysteries of the English language, I heartily endorse life-long curiosity. But, the digital world has caused an evolution in the use of language that’s really unprecedented in its speed and its depth. So I think all of us and everyone in this room needs to embrace an alternative thought: never stop unlearning.” With that thought, Dent kicked off her talk at Promax Europe 2019 in Amsterdam, offering 10 commandments—with examples—for writing messages that work in today’s tricky and cluttered digital world.