Sustainability and a strong brand

Peter Quintana from hgkc talks to brothers Andy and Tim Fussell about their farming heritage, their pioneering move into producing cold-pressed, virgin rape seed oil and earning a place for it alongside olive oil in the culinary world, how buying steel is like buying a coffee, and why there is only one ‘l’ in fussels fine foods. The way that they have developed the fussels brand, to the point that is has become associated with rape seed oil, is an excellent example of the power that brand can have for your business.