Sustainability and Fairtrade Becomes a Global Movement

Sustainability is a narrative that transcends specific markets, regions and industries. It is a truly global movement that is driven by the ever increasing importance of corporate social responsibility, demand for transparent business structures, and the deeply concerning questions around food and water security and carbon footprint, resulting in unprecedented emphasis being placed on companies to address these core issues. In this podcast we will discuss what this means for manufacturers and the many available routes to sustainability (both in terms of environmental conservation and ensuring an ethical supply chain). Passport: Ethical Labels data will be used to provide a global snapshot of the growing role of sustainable and responsible sourcing as well as a more focused insight into what this means in the Australian market and the role that Fairtrade has played as a catalyst to this ethical revolution.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.