Sustainability and what it means for your pet business with Jo Baker

Would you love to know more about how to have an eco friendly, sustainable pet brand?Do you want to carry on doing what you love and ensure you’re caring for the environment at the same time?It can be really overwhelming considering not just your business but the planet too, there are so many things we feel like we should be doing but it’s knowing where to start. For Plastic Free July I’m speaking to Jo Baker, a sustainability expert, who is sharing everything you need to know to improve your understanding of the issue.Jo has worked with big corporate organisations advising them on how to be more sustainable and environmentally friendly. Her range of expertise covers financial sustainability, ethical sustainability and being socially sustainable covering all kinds of topics from human rights to packaging.We unpack how you can be more sustainable as a small business owner, and I’ll let you in on a secret.It’s completely manageable and don’t worry you don’t have to take the plunge and become vegan.Key topics and timings in this episode: 2.21: About Jo and her business Collar Club4.03: Jo’s sustainability background  5.17: How collar club happened 7.17: What does Collar Club look for from brands?12.18: Greenwashing and how to avoid it 16.40: Jo talks about the Pet Sustainability coalition 18.19: Jo’s advise to smaller businesses 19.44: Jo talks about the ethics and morals of changing and how your customers will be influenced23.04: Jo speaks about how generations influence change for values of brands 27.55: Jo shares with me her future plans for the Collar Club  29.16: What the terms biodegradable and compostable mean31.49: Jo’s favourite sustainable brands 33.01: How does Collar Club ‘give back’?34.58: What’s next for Collar Club?36.10: Where to find out more about JoLinks mentioned in this episode:Collar Club www.collarclub.co.ukPet sustainability: ttps://petsustainability.org/about-psc/ https://sdgs.un.org/goalsUnited Nations: www.un.org/en Smug Mutts www.smugmutts.co.ukBeautiful Joes www.beautifuljoes.com