Sustainability Copywriter Raymond Manzor
Irish freelancer Raymond Manzor has been on quite a journey of professional evolution. From English teacher, to translator, to sustainability copywriter. We hear how he did that. Through niching, getting clients through cold calling, continuous learning and communicating what he is and who he does it for. Ray emphasises the importance of networking with your peers as well as potential clients and the delicate balance between the two. Finding a community through LinkedIn and virtual coworking has helped spread the word and bring him work. This is a really fun conversation. Raymond's great at chatting - turns out that's a key skill for a freelancer too.
Episode 328 of the Being Freelance podcast, hosted by Raymond Manzor, Steve Folland, titled "Sustainability Copywriter Raymond Manzor" was published on October 21, 2024 and runs 51 minutes.
October 21, 2024 ·51m · Being Freelance
Summary
Irish freelancer Raymond Manzor has been on quite a journey of professional evolution. From English teacher, to translator, to sustainability copywriter. We hear how he did that. Through niching, getting clients through cold calling, continuous learning and communicating what he is and who he does it for. Ray emphasises the importance of networking with your peers as well as potential clients and the delicate balance between the two. Finding a community through LinkedIn and virtual coworking has helped spread the word and bring him work. This is a really fun conversation. Raymond's great at chatting - turns out that's a key skill for a freelancer too.
Episode Description
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ABOUT THIS EPISODE
Irish freelancer Raymond Manzor shares his journey from teaching English in Paris to becoming a sustainability copywriter.
His freelance career began as a French to English translator, specialising in medical translation. Over time, he transitioned to editing, proofreading, and eventually copywriting.
Raymond discusses his start in freelancing, including cold calling and mailing potential clients. He emphasises the importance of positioning and messaging, sharing his recent efforts to rebrand himself as a sustainability copywriter. (How did he even land on that term?!)
Ray talks about the challenges of creating a website, defining his niche, and the importance of researching market needs before launching his services. All very business like for someone who doesn't call himself a business owner.
He highlights the value of building a community and networking, particularly on LinkedIn. Finding that balance between chatting to your peers and your potential clients. He shares how most of his opportunities, including referrals and collaborations, have come through connections made on the platform. Virtual coworking has also played a huge part.
There's so much to learn from Raymond about evolving in our freelance careers. It's a really fun conversation. He's good at chatting - and who knew that would be a key skill when finding work as a freelancer too?
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