Sustainability in Action: Verdure Sciences’ Verdegration Initiative

In this episode of Supplement Source, CRN’s Jeff Ventura sits down again with Ajay Patel, CEO of Verdure Sciences, and Isabella Bucklew, the company’s Sustainability Coordinator, to explore Verdegration—Verdure’s comprehensive sustainability platform. The conversation covers everything from the company’s early roots in ethical sourcing to its expansive farmer programs and new headquarters initiatives in Noblesville, Indiana.Listeners will learn how Verdure’s turmeric procurement program has grown from just five farmers to more than 600, impacting over 1,300 acres, and how the company’s commitment to water conservation, biodiversity, and community welfare shapes every aspect of its operations. Patel discusses why long-term sustainability is essential for the future of botanicals, while Bucklew shares updates on certifications like Rainforest Alliance, Fair for Life, and Ecovadis, as well as local projects supporting pollinators, tree canopies, and food donations.Together, they offer an inspiring look at how a responsible supply chain and global stewardship can coexist with business growth—proving that sustainability isn’t a side project, but the foundation of Verdure’s mission.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.