Sustainability in the Marketing Mix

Sustainability isn’t just about doing good, it’s smart wholesome marketing and business growth.Let’s explore how marketers can embed sustainability into their strategies by balancing profit, people, and planet. Using the Mindful Marketing Model (Product, People, Process, Profit) and Responsible Marketing principles, we’ll cover actionable ways to make sustainability an integral part of the marketing mix.More content like this at Cambridge Marketing College http://marketingcollege.com