Sustainability: Selling Point or Ethical Choice?

In this episode of the Light, Cities + Architecture podcast, architect Antony DiMase sits down with buyer’s advocate Sven Fischer to explore a key question shaping contemporary housing: does sustainability truly add market value, or is it still largely driven by ethics?Drawing on insights from both architecture and real estate, the conversation unpacks the gap between how homes perform and how they are perceived. From passive house principles to the emotional drivers behind purchasing decisions, the discussion highlights the challenges of translating building performance into market recognition.The episode reflects on the broader implications of sustainable design—prioritising wellbeing, environmental responsibility, and the quality of everyday living within the built environment.As awareness grows, the value of high-performing homes will increasingly depend on how well their benefits are understood, experienced, and recognised within the market. Listen to the full conversation in this episode of Light, Cities + Architecture.