Sustainability Storytelling: Marketing B2B Manufacturers ft. Jeff White and Carman Pirie (Kula Partners)

The world of environmental impact is a delicate one, an area that requires an incredible amount of nuance when it comes to storytelling. So, who better to join us than two experts in the field of digital marketing and sales: Carman Pirie and Jeff White, co-founders of Kula Partners - an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Based out of Halifax in Nova Scotia, Canada, Jeff and Carman also co-host The Kula Ring podcast, which features conversations about marketing, sales, and technology with top manufacturing executives from across North America.This is such a fun episode of The Resilience Report – almost like you are a fly on the wall at a dinner party with myself and our next two guests chatting all things green claims, B2B messaging with a double-click into the manufacturing space, website accessibility and much more. 0:00 Intro3:47 Founding Kula Partners8:18 Green claims in B2B marketing11:03 Addressing greenwashing in the manufacturing sector 14:52 Marketers: Chief Sustainability Storytellers 16:41 Navigating polarizing topics as marketers23:28 250+ episodes in: creating a podcast for marketers in B2B manufacturing 32:35 Parallels between politics and marketing36:11 Web usability and accessibility for increased inclusivity48:05 What it will take for businesses and leaders to be resilient going forwardMessage us your thoughts!