Sustainable and commercial - possible? Jenny Costa, Rubies in the Rubble

Jenny started the business as a passion project, creating small batch chutneys and jams from surplus ingredients that would otherwise go to waste. She went from selling them at farmer's markets to then scaling her business by creating condiments that are now available in supermarkets. Jenny took her time to realise she wanted to turn this conscious venture into a nationwide business. She raised investment from purpose-driven VCs and then had a hugely successful crowdfunding campaign that resulted in having to close the campaign and turn down investment!Listen to the podcast to hear how Jenny:Created a sustainable but commercially viable companyUsed video to ignite the crowdfunding campaignGot the point of having to turn down investmentFor the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/