Sustainable Beef: A Processing Plant Where Color Doesn’t Matter

It’s The Ranch It Up Radio Show! Join me Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we hear how Angus, Red Angus, Smokey and Buff colored calves all can receive the same premium.  Plus news, markets and a whole lot of the cow stuff that you will only get on this all new episode of The Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.   Season 5, EPISODE 231 Sustainable Beef: A Processing Plant Where Color Doesn’t Matter New Beef Processing Plant With Competitive Fed Cattle Grid Premiums The Red Angus Association of America (RAAA) recently showcased an innovative fed cattle grid pricing system at the NCBA Trade Show. This system, adopted by Sustainable Beef LLC, is set to transform the industry by offering competitive premiums for upper two-thirds Choice carcasses, regardless of hide color. Angus, Red Angus & Charolais Cross Cattle Receive Same Premium Tom Brink, RAAA CEO, announced that Sustainable Beef LLC, opening in April 2025 in North Platte, Nebraska, will implement a color-blind grid system, equally rewarding Red Angus, Black Angus, and smoky cattle. “This system levels the feeder calf market, allowing feedlots to confidently invest in Red Angus and black-hided cattle, knowing both will qualify for top premiums,” Brink said. Kelly Smith, RAAA Director of Commercial Marketing, emphasized RAAA’s efforts to connect Red Angus producers with feedlots through its feeder cattle network. He highlighted that FCCP-tagged cattle will meet the Angus label’s genetic verification standards, ensuring seamless access to premium marketing opportunities. Mark Nelson, Sustainable Beef’s Director of Cattle Procurement, reinforced the company’s commitment to sustainability and producer profitability. Sustainable Beef will provide an exceptional work environment and favor moderate carcass sizes, which naturally benefits Red Angus genetics. The RAAA-Sustainable Beef collaboration represents a significant step forward in ensuring equitable market opportunities for all quality cattle. This initiative will drive profitability for producers while delivering high-quality beef to consumers. For more details, visit RedAngus.org. Cattle Industry News JBS Sees Strong Demand Despite Challenges In The U.S. Cattle Cycle According to JBS executives, JBS expects a more challenging US cattle supply scenario in 2025 compared to last year, when strong beef consumption and initiatives to improve commercial and operational efficiencies contributed to the performance of the US beef business unit. Executives commented saying that the U.S. cattle cycle will likely be more challenging this year, regardless of the speed of herd replacement, specifically saying that JBS Beef North America's margins still have room to improve by 1% to 1.5% in 2025 due to the company's initiatives to improve commercial and operational efficiencies. Robust demand continues to support the company's investments in expanding its US meat processing and prepared food facilities. In February, JBS announced $200 million in investments to expand its beef production facilities in Cactus, Texas, and Greeley, Colo. In the other regions where JBS operates, demand for all animal proteins also remains strong. RanchChannel.Com Now Has The Futures Markets & New Listings Futures Markets RanchChannel.com now has futures markets at your fingertips!  Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol.  Information is provided by DTN and market information may be delayed by as much as 10 minutes.  Click Here for more information! UPCOMING SALES & EVENTS Heartland Cattle Co.:  April 7, 2025 DLCC Ranch: April 19, 2025 Jorgensen Land & Cattle:  April 21, 2025 Wilson Angus: April 28, 2025 World Famous Miles City Bucking Horse Sale: May 15 - 18, 2025 BULL SALE REPORT & RESULTS Click HERE for the latest Bull Sale Results https://ranchchannel.com/category/past-bull-production-sales-archive/ FEATURING Tom Brink Red Angus Association of America https://redangus.org/ https://www.facebook.com/RedAngusAssociationOfAmerica   Mark Vanzee Livestock Market, Equine Market, Auction Time https://www.auctiontime.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ @LivestockMkt @EquineMkt @AuctionTime   Kirk Donsbach: Stone X Financial https://www.stonex.com/   @StoneXGroupInc      Shaye Koester Casual Cattle Conversation https://www.casualcattleconversations.com/ @cattleconvos   Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email [email protected] FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/ Rural America is center-stage on this outfit. AND how is that? Tigger & BEC Live This Western American Lifestyle. Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/   #RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming References https://www.stonex.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ https://www.auctiontime.com/ https://gelbvieh.org/ https://www.imogeneingredients.com/ https://alliedgeneticresources.com/ https://westwayfeed.com/ https://medoraboot.com/ https://www.tsln.com/ https://transova.com/ https://axiota.com/ https://axiota.com/multimin-90-product-label/ https://jorgensenfarms.com/ https://ranchchannel.com/ https://www.wrangler.com/ https://www.ruralradio147.com/ https://www.rfdtv.com/ https://www.wulfcattle.com/#/?ranchchannel=view https://www.cattlebusinessweekly.com/articles/new-fed-cattle-grid-for-red-angus/ https://hpj.com/2025/03/06/red-angus-members-host-grid-pricing-update/ https://www.meatingplace.com/Industry/News/Details/118479