Sustainable Design: Using Science to Solve Global Challenges ft. Todd Bracher (Chief Design Advisor, Industrial Designer)

Todd is the founder of BRACHER, an Industrial Design and Advisory firm. With over 25 years of experience, Todd integrates design, science, and business to drive sustained growth. He has launched over 200 products, secured two dozen patents, and a three-time International Designer of the Year recipient. Known for guiding strategic differentiation and navigating disruption, Todd is a sought-after advisor for top brands and startups. In 2022 he launched Betterlab to champion science-based design. Residing in New York, Todd is a dedicated father committed to making a positive impact.In this episode, Todd shares his insights on how design extends beyond aesthetics, influencing everything from business strategy to environmental impact. We dive into the role of data in decision-making, the balance between sustainability and functionality, and the power of circular design principles. He also sheds light on how businesses can integrate wellness into their design approach and why resilience is crucial for long-term success.Todd brought such a fresh approach to this topic, and our conversation honestly challenged me to think outside of the box, considering the critical role design plays in building a more sustainable and resilient world.Learn more about Todd's work at www.toddbracher.comMessage us your thoughts!