Sustainable Fashion Startup: The Brutal Truth About Sourcing

She left a decade in IT to build a sustainable fashion brand.This is what ethical entrepreneurship really looks like.In this episode of ZÁY SHEEN Webisodes, Tafreed Butt sits down with Liza Kozakova, co-founder of Vault Urban, to unpack her incredible journey from Russia to the UK, from tech to fashion, and from employee to entrepreneur.Liza shares how a casual comment sparked the idea for a fashion brand, why sustainability became non-negotiable, the real challenges of sourcing high-performance sustainable materials, and what aspiring founders need to understand before starting.This conversation dives deep into entrepreneurship, innovation, sustainable fashion, motherhood, resilience, and building a purpose-driven business.⏱ Timestamps00:00 Introduction to Liza Kozakova01:12 From IT Career to Fashion Entrepreneurship04:20 Why Sustainability Became Essential08:15 Challenges of Sustainable Fabric Sourcing13:40 Building Vault Urban’s Mission18:55 Advice for Ethical Founders🔗 Connect & FollowHost – Tafreed Butt | ZÁY SHEENInstagram: @tafreed / https://www.instagram.com/_tafreed/Guest – Liza Kozakova | Vault UrbanInstagram: https://www.instagram.com/liz.kazakova/📌 Topics Coveredsustainable fashion startup, ethical entrepreneurship, circular fashion, sustainable apparel innovation, founder journey, fashion business strategy, ethical brand building, entrepreneurship mindsetIf you're building a brand, passionate about sustainability, or love founder stories, subscribe for more conversations from ZÁY SHEEN Webisodes.What’s the biggest challenge in building an ethical business today?