Sustainable Hospitality | Turning Purpose into Profit with Young Nguyen & Cecilie Laeskogen

Thanks for tuning in to episode two of HSMAI Europe’s Sustainability Series for 2024–2025. This episode continues our journey toward responsible and profitable hospitality, spotlighting practical steps and leadership strategies to embed sustainability into daily operations. In this episode, host and HSMAI Europe journalist, is joined by two inspiring voices: Young Nguyen, Founder and CEO of d2O, and Cecilie Laeskogen, CEO of the award-winning Sundvolden Hotel in Norway. Together, they explore how hotels can move beyond sustainability buzzwords to real-world implementation—without breaking the bank. Young shares his expertise in resource and productivity management, illustrating how data-driven practices can reduce waste and increase profitability. Cecilie offers an operator’s perspective, detailing Sundvolden's impressive sustainability journey and the cultural shift it sparked within her team.From smart sensors to green loans and team empowerment, this episode is packed with actionable advice for hospitality leaders looking to align purpose with performance.