Sustainable Marketing Strategies with Laurel Vines

Have you ever felt completely exhausted trying to market your business on social media only to have all your hard work disappear in mere hours? Have you ever wondered where you should be focusing your efforts for the long-term growth of your business? If so, this episode is for you!  We are chatting with Laurel Vines, owner of Vineyard Creative Co, and an SEO focused Showit web designer and Pinterest strategist with a heart for helping entrepreneurs create sustainable marketing in their creative businesses.  We are talking all about what to focus on when building your website (whether you're doing it yourself or you're outsourcing it), some top mistakes and best practices for getting started with Pinterest marketing, and how sustainable marketing strategies can provide your business with traction and leads for years to come.In this episode, we discuss:What is sustainability in business Best practices for creating a websiteWhy you should be focusing on Pinterest as a marketing platformThe client experience for both your website and your Pinterest pinsFind it quickly:5:46 - What is sustainability in business11:23 - The most important thing to focus on when building a website20:09 - Why business owners should focus on Pinterest22:20 - How to use Pinterest if you aren't consistently creating new content25:39 - Paid vs organic growth on Pinterest29:08 - Pinterest mistakes that are hurting your business32:19 - How to get started with marketing on PinterestResources mentioned:Building a StoryBrand by Donald MillerStoryBrand Brand ScriptCreating a Pinterest Pin that converts - blog post from Vineyard Creative Co.Setting up a Pinterest Business Profile - blog post from Vineyard Creative Co.Pinterest Marketing Checklist - Vineyard Creative Co.Jess Jordana's Promptlet Shop40 Days In The Bible by Lysa TerKeurstConnect with Laurel:Website: https://vineyardcreativeco.com/Instagram: @vineyardcreative.coPinterest: @VCCpinterestmarketingConnect with Jordan:InstagramYouTubeWebsiteAffiliate Disclaimer: Some of the links mentioned in our podcast may be affiliate links. This means that if you make a purchase from our link, we may receive a small commission at no extra cost to you. This is a small way of supporting our work here on the podcast, so we thank you for considering purchasing with our affiliate links!