Sustainable Marketplace: Values-Driven Shopping

Every dollar you spend determines who and what thrives. According to Nielsen, e-commerce is booming, with the online grocery industry expected to exceed $100 billion by 2022. In this larger retail shift, consumers are also looking to support brands that embody their values. 75% of millennials are actively changing their consumption habits to reduce their impact on the environment, with 80% willing to pay more for products with social responsibility claims. By 2021, consumers are projected to spend nearly $150 billion on sustainable goods.Katie Tyson is the co-founder of Hive, a new online marketplace for sustainable grocery and household products, where consumers can shop their values and make an impact with every purchase. Founded in 2020, the company is on a mission to create an ecosystem where every purchase contributes to a more sustainable and equitable world. The platform features a collection of environmentally-friendly and socially-conscious brands. All Hive marketplace products are vetted by the Hive Five, a set of curation criteria that revolve around: rave-worthiness (high quality), low impact ingredients, environmentally-friendly packaging, low carbon footprint and a commitment to social good.