Sustainable Swimwear That Actually Fits with Tiffany Asamoah of BOLD Swim

Ep 142: Sustainable Swimwear That Actually Fits with Tiffany Asamoah of BOLD SwimPart of noseyAF's 31 Days of Black Business series 🖤She went looking for a swimsuit before a vacation. Nothing past a size large. Nobody in the marketing looked like her.Tiffany Asamoah found a tailor, watched her make one, and started asking better questions. BOLD Swim is sustainable swimwear designed to fit and feel good in and out of the water, and it's since expanded into underwear, accessories, and a scarf collection with an exclusive print. She's been in Madewell, Macy's online, and Walmart online.What We Talk AboutWhat sustainability actually means in manufacturing, what greenwashing looks like, and why a four dollar shirt costs somebody somethingWhy there's a size ten and a twelve but never an eleven, and what it takes technically to change thatHow her customers taught her the swimwear was also underwear and shapewear, and how that changed the brandThe unexpected turn: the biggest thing new business owners get wrong is thinking the website and the product are the businessIf you love a conversation that changes how you shop, this episode is for you.All about Tiffany AsamoahYou're gonna love Tiffany. She's a former child model turned sustainable fashion founder, a yogi, and a July Fourth baby who grew up with a pool in the backyard. She came up through a corporate sales and leadership career before starting BOLD Swim, and she built the brand around a simple standard: as many bodies as possible, materials that aren't chemically treated, and a supply chain she can actually account for. Her Substack documents the unglossy version of founding a swimwear company.Things We MentionedBOLD SwimHer Substack, on the misadventures of a swimwear founderTheir Instagram, restarted after the original got hackedLaw Roach on repeating outfitsUN sustainability goals for the fashion industryAvailable at Madewell, Macy's online, Walmart online, and retailers in the UKChapters:00:00 - Introduction to the Black Business Month Series00:43 - Tiffany Asamoah and Bold Swim: A Journey into Sustainable Fashion11:26 - The Journey of Bold Swim: From Concept to Reality16:38 - The Evolution of Swimwear Design22:34 - Representation in Fashion: A New Approach to Inclusivity34:07 - The Journey of Entrepreneurship42:46 - Sustainable Fashion: The Impact of Consumer Behavior44:22 - Sustainable Fashion PracticesThis series is supported by Off the Grid, a podcast for small business owners who want to leave social media without losing their clients. Find them at offthegrid.fun 🖤Connect with Tiffany AsamoahWebsite: www.BOLDSwim.comIG: @bold_swimSubstackStay Connected📬 Get the noseyAF Dispatch → Subscribe here🏡 Grab the Good Neighbor Playbook → Download it freeMore ways to connectEmail: [email protected] on IG: @stephaniegrahamListen to more episodes: noseyaf.comSupport & FeedbacknoseyAF is listener-supported; thank you for being here. 💛🫶🏾⭐ Rate & Review the Show📣 Share noseyAF with a friend who needs to hear thisEpisode CreditsProduced, Hosted, and Edited by Stephanie GrahamLyrics: Queen LexInstrumental: Freddie Bam FamCover Art: Emma McGoldrick