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Sustentabilidade 100% comprovada em blockchain: Tudo sobre coleção inédita da Riachuelo

EPISODE · Jul 9, 2025 · 47 MIN

Sustentabilidade 100% comprovada em blockchain: Tudo sobre coleção inédita da Riachuelo

from Future of Money · host Exame

A Riachuelo acaba de lançar uma coleção inédita que une blockchain e sustentabilidade de uma forma inovadora. Em parceria com a Blockforce, empresa especializada em rastreabilidade e soluções em ESG, a marca apresenta um "passaporte digital de produto" que garante a rastreabilidade completa da cadeia de produção das peças, do algodão agroecológico até o tingimento natural das camisetas. Para explicar tudo sobre essa coleção pioneira, recebemos Taciana Abreu, Diretora de Sustentabilidade da Riachuelo, e André Salem, fundador da Blockforce. Taciana compartilha sua experiência no setor de moda e como a sustentabilidade se torna cade dia mais um pilar essencial na sociedade, enquanto André Salem nos conta como a tecnologia blockchain e a rastreabilidade são fundamentais para transformar a indústria têxtil, oferecendo um novo modelo de consumo consciente e responsável. Aperte o play e confira! 🔔 Inscreva-se no canal e ative as notificações para ficar por dentro de tudo que acontece no universo das criptomoedas.

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Sustentabilidade 100% comprovada em blockchain: Tudo sobre coleção inédita da Riachuelo

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